Wednesday, March 4, 2009

FRIENDSHIP FACTOR


I had a wonderful conversation with a friend over lunch on topic of Customer Satisfaction. Conversation mmmmmm, wonderful , but i cannnot vouch on the wonderful customer service experience , I have received. Too often, its more harrowing than pleasant. I am of the opinion that if i pay a premium price for a product , it would come with premium service too.

Surprisingly , i dont feel like I have gotten a premium customer support service when I walked into a a high end boutique shop in comparison to what i received in a retail boutique in heartland say Giordano, for eg. In fact , I got the most welcoming greetings from Giordano . The staff are trained to greet and they greet enthusiastically , they smile from ear to ear , I feel just energised when i walk into their stores. Its unbelievable! I guess , their strategy is to activate the 'FRIENDSHIP FACTOR', because ultimately, ....we would buy from a friend ,wouldnt we?? Often we would. Giordano understands that very well. Recently i went to a premium boutique with every intention to treat myself to a gift. I should believe that , if one is consumed with an intention, one sends out the right signal . I walked into the store and there's like 3 potential customer including me and about 5 staff. No greetings , nevermind but what's not acceptable is that , i was not treated like a customer . I looked around and waited, looked again and waited , and looked again and waited. GOSH !Ridiculuos! I called for some one to attend to me and when she came , I was apalled at her lack of customer service.

Being in the service industry , one must at least enjoy the process of meeting people , and be willing to serve,.Sadly this is not always true. Very often those in the industry are not aware of the value of customer service. The only certain, means of success is to render more and better services.Somehow this is also quite true for political success.

Recently i read in the newspaper about the Jelutong CC job fair , some 4800 job seekeers were there.The next day I read the remarks in newspaper
"'We were a little surprised by the response. It's a weekday...it's not somewhere in town,
yet we are enjoying an overwhelming response. It is a worrisome sign as well."

I am not quite sure how to react. Should I be shocked at the massive turn up or should I be shocked at the remark made by one of the senior guy? Should I laugh or cry

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